v, the National Young Volunteers Service, and hundreds of music fans set a new Guinness World Record this weekend at the Leeds Festival.
430 people lined up to create the longest massage chain. The previous record stood at 260 people.
v staged the world record attempt to illustrate how simple and easy it is to do others a favour – including giving a person a backrub.
The World Record event is part of v’s Outdoor Favours campaign to show teens and young adults how fun and easy it is to do a favour for someone, no matter how big or small. The campaign has been touring the UK’s hottest festivals to help inspire the nation’s 16-25 year olds to spend some time volunteering.
To find out more visit www.vinspired.com / http://bigvbus.vinspired.com
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