Ben Sherman have teamed up with some of the most iconic bands and artists across the globe, on behalf of Nordoff Robbins Music Therapy. Bands from Razorlight, Klaxons, Kings of Leon to Franz Ferdinand have all donated signed plectrums to Ben Sherman for an online auction for the charity, which shall have different auction lots over a 3 week period.
The plectrums will be presented in a beautifully designed frame, complete with band/artist imagery and a hand written authenticated statement detailing when and where the plectrums were used.
These sought after plectrums are set to become real collector’s items and will be auctioned on Ebay from the 11th October over a three week period. The campaign will be promoted in 30 Ben Sherman stores across the globe including flagship stores in UK, Germany, USA, Australia, China, Hong Kong, Singapore and Japan.
The inspiration to create the 'VIP’ auction came from the Ben Sherman plectrum logo. 'We wanted to use our heritage in music and our gravitas as a brand to work with artists we admire and give something back. The Nordoff-Robbins Music Therapy was a natural fit for us - the work that they do is inspiring' says Mark Maidment, Ben Sherman Creative Director.
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