The makers of GUINNESS announce today the second wave of world-renowned artists joining the Arthur’s Day 250th anniversary celebrations on 24th September 2009.
Joining previously announced artists including The Black Eyed Peas, Estelle and Kasabian are music industry legend Sir Tom Jones and some of today’s hottest acts including Razorlight, Imelda May, Calvin Harris, Sugababes, The Kooks, Jamie Cullum and David Gray.
Over 60 outstanding music acts will pledge to perform in Dublin and around the world in cities including New York, Lagos, Yaoundé and Kuala Lumpur to raise a toast to Arthur Guinness, the man who gave us the black stuff.
The passion and energy of Arthur’s Day will kick off in Dublin at 17:59 with a global toast to Arthur Guinness to mark the 250 years since he signed the 9,000 year lease on the St. James's Gate brewery. In Dublin, thousands of people will come together to experience live music events in over 30 venues across the famous city, including intimate gigs in pubs and music venues and a concert at the St. James’s Gate brewery itself, where more than 2,000 guests from around the world will enjoy performances from some of the world’s most successful artists. With hundreds of opportunities to win tickets (see below) to the gig, as well as the opportunity to view the concert at your local pub (the concert will be streamed live via Pub TV to thousands of pubs throughout the UK), everyone will be able to join in the celebrations and raise a pint to Arthur Guinness.
At 17:59 people worldwide will be joined by Artists and celebrities including Sir Bob Geldof, Guy Ritchie, Carson Daly, Jerry Hall and Sophie Dahl as they raise a GUINNESS to Arthur and toast the Arthur Guinness Fund. Arthur Guinness and his family were responsible for some of the most well known acts of philanthropy in Ireland, and to honour and continue this legacy we are establishing the Arthur Guinness Fund. The aim of the Fund is to enable and empower individuals with skills and opportunities to deliver a measured benefit to their communities. The Guinness & Co. will donate €6 million to the Arthur Guinness Fund which will be active from September 2009.
For more information on the GUINNESS 250 celebrations please visit www.guinness.com
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